Microsoft wants to take over the "right people" in the Activision
When the Microsoft Responsible announced in January 2022, would like to take over Activision Blizzard (and both parties agree), the reactions within the industry and the players fell very different. While, for example, some hope that will be much better after the last scandals at Activision Blizzard , others are fearing that nothing changes or Microsoft is even adversely affected by Activision.
New culture is mandatory
At the previous acquisition of Zenimax from 2020/2021 Microsoft had clarified that no major changes must be feared. The teams of Bethesda should continue to act completely independently. There were similar statements from Xbox boss Phil Spencer even after the Activision Takeover News.
Nevertheless, it is clear to all that ACTIVISION Blizzard has to change something. This shows an interview from Microsoft's President Brad Smith with CNBC (via PC Gamer). A significant change of culture must now be at the top of the priority list of Activision Responsible by now to the realization of the acquisition, SMITH. Every day, with full commitment and humility. As soon as the takeover is then through, Microsoft will continue and expand this new way.
The goal: tidy masks!
The Microsoft President is unequivocally warned that Activision Blizzard is currently still acting independently that all actions and behaviors are closely monitored. One wants to see the changes, a change of culture and how individual people behave from now on to the takeover.
After confirming the takeover, it is then with Microsoft, SMITH continues to pull the right conclusions from the observations and ensure that the "right people are on the right positions". In general, he believes that employees should undergo on management positions of a continuous review. The goal must be to create the best possible work environment for employees. And only in such an environment can then create creative games, the bottom line, especially one thing: fun. For the current Activision CEO Bobby Kotick, who has been strong in criticism for years, the air could actually become very thin.
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